PRODUCT HOMEWORK ·Lead Product Manager, Digital Assets, CertiK
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Homework for my application to CertiK Lead Product Manager, Digital Assets.

How I would run discovery and the roadmap for CertiK's bank and regulator products, with a working requirements desk that maps digital asset rules in eight jurisdictions to product capabilities. It also covers the Compliance Engineer role.

9
postings for the AML and regtech unit since July
5
names in use for the compliance product line
90
sourced obligations in the demo, 8 jurisdictions plus FATF
21
inconsistencies logged across CertiK's public pages
00

Summary

The opening

CertiK already sells licensing advisory, audits, proof of reserves and on-chain AML. Central banks and regulators now ask for it as one relationship: the NBKR MoU, the Hub71 vendor role, the Brazil central bank session.

The product problem

The bank and regulator line is spread across five names, three of them without a product page. A buyer cannot yet see one product, one scope, one evidence pack.

The work sample

A requirements desk: 90 obligations checked against their primary sources, a Travel Rule threshold check, client requests ranked with the reason recorded, and multi-list sanctions screening with evidence records and a public API.

TakeawayWhat it means for the roadmap
Sell the bundleFormal verification, licensing advisory, monitoring and PoR in one engagement is ground TRM, Elliptic and Chainalysis do not cover alone. The roadmap should make the bundle visible as a product.
Banks buy evidenceA compliance officer signs off on what a regulator will accept. Every feature needs the evidence artefact it produces, named up front.
Two known gapsNo Travel Rule capability, and narrower chain coverage than the bank-facing leaders. Both are partner or sequence decisions with clear owners.
Consultants are the sensorThe Solutions Consultants are in the field from day one. A shared discovery agenda turns their notes into ranked, sourced requests.
01

The new unit

CertiK's public job board shows an institutional compliance team forming in about ten weeks. The product line it will own already exists in parts.

PostedRoleBase
Jul 23Compliance Engineer (+ intern)Europe / Asia
Aug 11Director of Product, AML & Digital Asset ComplianceHong Kong
Sep 14Director of AML & Virtual Asset ComplianceHong Kong
Oct 1Strategic Account Executive, Financial InstitutionsBrazil
Oct 6Lead Product Manager, Digital AssetsUS; APAC
Oct 6Solutions Consultant, Digital AssetsEurope; Dubai
Name in useWhere it appears
SkyInsightsProduct page: address labels, risk scoring, KYT API
Compliance AMLThe same product in its docs (docs.compliance.certik.com)
CertiK Compliance ToolLicensing app named in the Hub71 deal; no product page
Supervision and Compliance solutionsNamed in the NBKR MoU; no product page
Skynet EnterpriseJanuary 2026 blog, for institutions and regulators; no product page

Advisory lines on the product menu: VARA Compliance, DORA & MiCA Compliance, DLT Security Solutions, Proof of Reserves. Recent institutional moves: NBKR MoU on Digital Som security and oversight (September 2026), LF Decentralized Trust membership ahead of Sibos (September 2026), Central Bank of Brazil fireside (August 2026), Hub71 official vendor (July 2026).

02

What each buyer must prove

The JD names three client types. Each answers to a different examiner, so each buys a different proof.

BuyerWhat they must showCapabilityEvidence artefact
Bank entering custody or stablecoinsSanctions screening on every wallet it touches; transaction monitoring scaled to crypto; Travel Rule data on transfers; model governanceWallet screening, KYT, counterparty VASP risk, Travel Rule partnerScreening logs, rule inventory with thresholds, model documentation, SOC 2 scope letter
Licensed or applying VASPA licence file that maps each rule to a control, then ongoing compliance after approvalLicensing tool, readiness assessment, PoR, monitoringGap assessment, policy set, PoR report, incident log
Regulator or central bankOversight of licensees and of its own CBDC or stablecoin railsSupervision dashboards, market surveillance, audit of DLT systemsSupervisory reports in the regulator's own format, audit trail
Consultant (internal)That the field signal reaches the roadmap intactDiscovery agenda, request logRanked backlog with the reason per item

The demo carries this logic row by row: obligation, capability, evidence, primary source. Its Travel Rule check turns the rows into a per-transfer answer (for example, the UK threshold fell to £800 on 30 June 2026). Try SG to UK, USD 2,000.

03

Competitive map

Bank and regulator buyers already know the blockchain-analytics leaders. CertiK's edge is the security and licensing work that comes before and around the monitoring.

CompanyBank and regulator positionStrengthOpening for CertiK
TRM LabsTRM Regulator product; Eurosystem framework via Banque de France; Stablecore channel to US banksPackaged supervisor product; $2B valuation (Sep 2026)Pair supervision tooling with CBDC and DLT security audits, which TRM does not sell
EllipticUOB, HSBC, Banking Circle, Sygnum; four global banks as investorsAPAC bank distribution; 65+ chainsLicensing advisory and PoR for the same banks' digital asset units
ChainalysisLead Bank, Stablecore channel, deep government baseData depth; bought Hexagate for security monitoringFormal verification and audit lineage for issuers and CBDCs
Merkle ScienceMastercard Crypto Partner ProgramAPAC presenceBroader institutional bundle
MistTrack (SlowMist)Hong Kong police; HK RegTech awardHome market in Hong KongLicensing plus monitoring for HK stablecoin issuers
Hacken, HalbornAudit plus compliance readiness; Halborn cites large banksSame security pitchOwn AML monitoring product to attach
Notabene, Sumsub, 21 AnalyticsTravel Rule networks; Notabene serves AMINA BankTravel Rule messagingPartners: fill the Travel Rule gap without building a network
★

Public-facts findings

Read as a bank buyer would during vendor due diligence. Each is small and fixable; together they shape the first impression of the product line.

FindingWhat a reader seesFix
Dollar amounts render as mathOn blog posts with two "$" amounts in a paragraph, the text between them renders as italic math and the dollar signs disappear. The bank-facing NBKR explainer is affected.Escape "$" or restrict inline math delimiters in the blog renderer
Chain coverage differsThe product page says "9+15 chains"; the API docs list 20; six chains announced in May 2024 are absent from the docs table.One coverage table, generated from the API, linked from both
Headline numbers differClients: 5,500 and 5,000. Assets: $563B, $576B and $600B. Projects monitored: 21,000, 18,600 and 17,000.One dated stats source for site, llms.txt and press
No landing page for regulators"For Regulators & Compliance" appears in the Solutions menu with no page behind it.A single page for the bank and regulator line, with scope and evidence pack
Certification scopeFooters state SOC 2 Type II and ISO 27001; the Trust page scopes them to the Skyharbor platform.Name which products are in scope; plan the AML product into scope
Docs audienceThe AML docs list exchanges, wallets, custodians and infra teams as users; banks and FIs are missing. Docs open in 简体 by default.Add the bank persona; default docs language by locale
04

The JD duties, and my plan for each

JD dutyHow I would do itDetailed in
Run discovery with clients and prospects; set the consultants' agendaOne interview guide per buyer type, with the five questions that decide scope. Consultants log every request against it in a shared format.§06
Build a practitioner panel for structured, paid interviewsTwelve seats: four bank compliance, four VASP MLROs, two former supervisors, two risk operations. Quarterly rounds, paid at an hourly rate, notes tagged to requirements.§06
Convert conversations into prioritized decisions, with the reason documentedEach request records the stated ask, the underlying need, the linked obligations and a score. The reason travels with the item into the roadmap.§07, demo
Defend the ranking to leadershipA transparent formula plus a written override log. Leadership can move an item; the move and its reason are recorded.§07
Present to clients, prospects and regulators; tendersA standard demo per buyer type, a tender response library mapped to capabilities, and a gap list shared with BD before any bid.§08
Join BD and consultants on client visitsVisit plans with named discovery goals; every visit ends with logged requests within 48 hours.§06
Own the roadmap conversation with CEO, BD and EngineeringMonthly roadmap review on one page: ranked items, evidence behind each, engineering estimates, what moved and why.§07
05

Compliance review lane

For the Compliance Engineer role: how I would review AI-drafted regulatory output before it reaches a client.

1. Decompose the framework

Split the rule into obligations at article or paragraph level, each with its primary source link. This is the reference the AI is checked against.

2. Check every citation

Each claim in the draft must quote or point to a paragraph that supports it. Unsupported claims are marked in the draft for rework.

3. Measure the error rate

Keep a labelled set of known-answer questions per framework. Track wrong citation, missing obligation and overstated conclusion separately.

4. Turn errors into rules

Every repeated error becomes a review rule or an evaluation case for Engineering, so the same defect is caught automatically next time.

5. Escalate interpretation

Where readings conflict, lay out each reading with its source and pass it to senior review or Legal. Final conclusions stay with them.

6. Fail closed

A source that could not be read or a list that failed to load is reported as unavailable. A clean result requires every source to have answered.

06

Discovery system

Three input channels, one log, one format.

ChannelCadence and ownerWhat it capturesGuard against
Client and prospect sessionsEvery visit; PM with BDStated ask, workflow today, examiner pressure, budget ownerBuilding for the loudest single client
Consultant field notesWeekly; consultants log, PM triagesRequests seen in licensing and readiness workRequests losing their context on the way in
Practitioner panelQuarterly round of 12 paid interviewsWhether a need repeats across firms and marketsMistaking one regulator's wording for a market need
Q1

Which examiner or rule makes this urgent, and by when?

Q2

What do you do today, and what does it cost in hours?

Q3

What evidence would you hand the examiner?

Q4

Who signs off, and who pays?

Q5

What would make you switch from your current vendor?

07

Roadmap candidates, ranked

A starting hypothesis from public information only, to be replaced by discovery. Score = reach × regulatory weight × confidence ÷ effort, the same formula as the demo.

CandidateRankReasonFirst proof
One bank and regulator product: name, page, scope1Every sale and tender starts with the buyer understanding what they are buying. Low effort, touches every deal.One page and one evidence pack, reviewed by three panel members
Travel Rule through a partner2Required in every mapped jurisdiction (FATF R.16; zero threshold under the EU TFR). Partnering avoids building a messaging network.Partner shortlist; VASP counterparty risk shown beside each message
Bank tenant risk defaults3Bank policies usually treat mixer exposure as high risk; the docs default is low. A bank template keeps VASP defaults intact.Configurable rule set, documented per tenant
Regulator reporting formats4Supervisors want output in their own format. Competitors already ship templates for FinCEN, FCA, MAS and MiCA.One format end to end for the first regulator client
Certification scope extended to the AML product5Bank vendor risk teams ask for it before the first call. Long lead time, so start early.Scope letter and timeline
Chain coverage published from the API6Removes a visible inconsistency; the coverage gap itself is sequenced by client demand.Generated coverage table
08

First 30 / 60 / 90 days

Days 1 to 30: listen and inventory
  • Shadow consultants on live engagements
  • Inventory every product, name, scope and client
  • Ship the request log and interview guides
  • Recruit the first six panel members
Days 31 to 60: rank and decide
  • First full panel round
  • Ranked roadmap with reasons, reviewed with the CEO
  • Travel Rule partner decision
  • One product page and evidence pack drafted
Days 61 to 90: ship and present
  • First roadmap item in build with engineering estimates
  • Standard demos per buyer type
  • Tender response library seeded
  • Monthly roadmap review running
09

Method & sources

Built from the public job postings (2026), CertiK's own product, docs, blog and company pages (read 2026-10-06), regulators' primary texts, and competitors' own pages. The roadmap ranking uses public information only and is a hypothesis for discovery to test. The demo is my own prototype built for this application; it is unrelated to CertiK's production systems. Unsolicited interview homework; happy to walk through any section.

CertiK: about · SkyInsights · Compliance AML docs · supported chains

Institutional: NBKR · NBKR explainer · Hub71 · Brazil

Strategy: path to a public future · regulations report · trust and security

Advisory: VARA · DORA & MiCA · LF Decentralized Trust

Competitors: TRM · Elliptic · Chainalysis · Notabene

Regulators: SFC VATP list · MAS DTSP · HKMA stablecoins

Demo: certik-aml.leverlabs.workers.dev

Independent homework for the CertiK Lead Product Manager, Digital Assets and Compliance Engineer roles · 2026 · edwardtay.com